Do Baked By Melissa Cupcakes Need To Be Refrigerated?

melissa cupcakes

New York is famous for numerous things, such as their nightlife, skyscrapers, and fast-paced living. One dessert brand that has also made a name for itself in NYC is a company that crafts mini cupcakes known as Baked By Melissa. One question surrounding these cupcakes is, do they need to be refrigerated?

No, You should not refrigerate Melissa Cupcakes. It’s recommended that you do not refrigerate your Baked BY Melissa cupcakes. Instead, store them in a cool and dry place and eat them within 48 hours. If not, you can freeze them for up to two weeks and simply thaw them 30 minutes before serving. 

This article will discuss whether Baked By Melissa cupcakes should be stored in the refrigerator. So keep reading! We have everything you need to know about storing your Baked By Melissa cupcakes.

Baked By Melissa Cupcakes

Baked By Melissa is a dessert brand founded in New York in 2008 by entrepreneur and baker Melissa Ben-Ishay. The company specializes in miniature and delicious cupcakes and macrons, which are made with fresh ingredients and can even be vegan or gluten-free.

The delicate desserts can be shipped not only around the state of New York but also nationwide, including Alaska and Hawaii. They also have various stores where you can go in person and choose from a selection of desserts to take home.

When you place an order, it generally takes one to three days to arrive, and Baked By Melissa guarantees they will be fresh upon delivery to your door. However, if you opt for 25 mini cupcakes, you may wonder if storing them in the refrigerator is the best idea.

Should You Store Baked By Melissa Cupcakes In Refrigerator?

Once you have received your selection of tasty cupcakes, it’s recommended that they are stored at room temperature and consumed within 48 hours. If not, it’s recommended by the company that you freeze your cupcakes as opposed to storing them in the fridge.

There are various reasons you shouldn’t store your cupcakes in the fridge; however, the most prominent is that they will dry out quickly. Storing cupcakes in the refrigerator rapidly increases crystallization in the flour and sugar, making them turn stale faster than normal.

Where To Store Your Baked By Melissa Cupcakes

Once you have received your order of 25 cupcakes, the best storage method is to find somewhere on the kitchen counter top that is cool and dry and receives no direct sunlight. The cupcakes should be stored here and eaten within 48 hours.

Alternatively, you could store your cupcakes in a pantry, which will help ensure they are well out of direct sunlight. However, they will only stay fresh for around two days before they begin to stale.

On the website of Baked By Melissa, the company assures customers that the cupcakes will last for up to two weeks if kept in the original sealed packaging. This means that if you have planned a party and they arrive early, they will stay fresh for up to two weeks.

However, once you have opened the sealed packaging the cupcakes arrived in, then they will only stay fresh for around two days on the counter-top before they begin to go off.

Can You Freeze Your Cupcakes?

If you cannot manage to eat all of your 25 or 50 cupcakes in the 48-hour period recommended by the Baked By Melissa website, they also offer an alternative storage option. They suggest that you place the leftover cupcakes into the freezer to ensure longevity.

If you decide to store your Baked By Melissa Cupcakes in the freezer, they will last for up to two weeks in most cases. Once you’re ready to enjoy another delicious dessert, simply remove it from its storage container and thaw it for 30 minutes before serving.

When storing your cupcakes in the freezer, you can use the casing provided by Baked By Melissa. Simply close the container and place it into a suitable space in your freezer. This will ensure that thawing is simple, as you can remove the whole package at once or singular cupcakes at a time.

However, once you have defrosted the cupcakes once, you should not refreeze them again. So ensure that you only remove the amount that you plan on eating in one sitting.

Where To Store Your Baked By Melissa Cupcakes

How To Tell If Cupcakes Are Going Off

Like most items, a best-by date isn’t always precise to the minute, and you can often indulge in various desserts a day or two after, so long as there are no visible signs of the dessert going off.

There are various ways to identify whether or not your Baked By Melissa cupcakes have gone off, and this will help you to decide if you can eat them or if it’s time to throw them into the bin.

The early sign of your cupcakes going off will be the texture. If they have started to turn stale, you know that they are on the way out. However, if you don’t mind stale cupcakes, they can still be enjoyed up to this point.

If the cupcake has gone beyond the point of consumption, you may notice things such as a slimy texture, and you may even notice spots of mold beginning to appear all over the cupcake. In this case, it’s time to throw the cupcakes in the bin.

Are there any other topics you would like to discuss with us? For more information on these topics, click on the links Do Sweet Potatoes Need To Be Refrigerated? , Can Extra Virgin Olive Oil Be Refrigerated? and Can Fertile Eggs Be Refrigerated?


So, now you know that if you plan on purchasing a selection of cupcakes from Baked By Melissa, they should be stored on the counter-top and will last for 48 hours.

If you want to increase the longevity of your cupcakes, you can store them in the freezer, and this will ensure that they last for up to two weeks.


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